- 11977Born in Louisville
- 21996Hillwood High, class of ’96
- 31997First tech job
- 41999Ascension Health IT
- 52013My own shop, full time
Who is Michael Blair?
Michael Blair
Born in Louisville, raised in Sylvan Park, Hillwood class of ’96. Fourteen years in hospital IT, then my own business since 2013 — the person behind every site we build.
Part list
What our sites are made of
Zorva Labs, Nashville’s Web Design and Lead Gen Digital Marketing all build on the same short list. We know every part on it, top to bottom.
- 01SitesHand-written HTML, CSS and JavaScript · Our own Node.js site kit · Next.js for applications
- 02Hosting and edgeCloudflare Pages · Cloudflare Workers · OpenNext (Next.js on Workers)
- 03DataCloudflare D1 · Cloudflare R2 · Supabase (Postgres)
- 04Code and deploysGitHub · Wrangler
- 05SearchGoogle Search Console · Google Analytics 4 · Bing Webmaster Tools
- 06AdsGoogle Ads (and its API) · Meta Ads · ChatGPT ads
- 07Research and reportingGoogle Keyword Planner · SerpApi · DataForSEO
- 08BusinessGoogle Workspace · Stripe
- —
WordPressRetired. Here’s why.
Service history
29 years, the short version
- 1997Robert J. Young Company — copiers, fax machines, networking
- 1999Ascension Health — built IT’s first help desk
- NextDesktops, network, Avaya phones
- NextIT Security Officer, three hospitals
- 2005Applications Analyst II
- 2013Out on my own, full time
The rack
Three companies, 21 more sites
Off the clock
Michelle, Christian, and Arabella on the way
Michelle and I got married in December 2009. That’s our son Christian reaching for the camera, and our daughter Arabella is due February 11, 2027. Life is grand.
Questions
The questions people ask about me
Who is Michael Blair?
Michael Blair is a Nashville web designer and digital marketer. He founded Zorva Labs, owns Nashville’s Web Design and co-owns Lead Gen Digital Marketing. His working life in technology began in 1997; the fourteen years from 1999 to 2013 were healthcare IT at Ascension Health, and since 2013 his own business has been his full-time work.
What companies does Michael Blair own?
Three: Zorva Labs, the parent company, which works with businesses across the United States; Nashville’s Web Design, its arm for Nashville and Middle Tennessee businesses; and Lead Gen Digital Marketing, which he co-owns with Terry McCarthy. Every live site they run is listed on the What I run page.
Who writes the posts on the sites Michael Blair runs?
Michael signs the posts on his own companies’ sites, and each one is about real work. On a client’s site the owner signs, because it’s their business and their story. No post carries a made-up byline, and outside facts link to where they came from.
How do I hire Michael Blair?
If your business is in Nashville or Middle Tennessee, start with Nashville’s Web Design. Anywhere else in the US, Zorva Labs. For lead generation, Lead Gen Digital Marketing. Or skip the sorting: call (629) 298-8241 or use the contact form on this site, and it reaches me.